VentureFuel partnered with NY-based Linkstorm to enable national advertisers to improve the performance of their ad units. Linkstorm is a hyperlinking system that overlays cascading menus onto any
kind of digital ad unit. By rolling over a Linkstorm-enabled ad, the customer unfurls a menu of links, previewing additional destinations before having to click. "Our advertising partners are
challenged to increase their ROI, and Linkstorm's unique ad units do just that," said Fred Schonenberg, founder of VentureFuel. "The brilliance of Linkstorm is that it put users in control by making
it easy for them to find content and products of interest to them. The end result is a better experience for users and advertisers."
