launched an adorable two-minute video that combines family,
teamwork and fried chicken. "New Kid" tells the story of a young boy and his family who recently moved to a city where the popular sport is hockey, not cricket, a game the young boy knows well. Hoping
his son will make friends, dad buys him a pair of hockey skates and the two help each other master this foreign activity. When the boy arrives at hockey tryouts, things start off rocky. The boy is
slow and unsteady on the ice, but when the time comes to shoot the puck, the boy scores, proving he has potential. Post-tryout, a bucket of KFC is passed around and guess who gets first dibs at a leg?
See it here
, created by Grip Limited
and directed by Jorn Haagen