Around the Net
Vice Co-Founder Tells Brands To Partner Up In A World Without Advertising
- Marketing Week, Thursday, March 24, 2016 8:06 AM
Brands need to develop their media production skills and learn to work with media partners as young people increasingly reject traditional advertising, Vice Media CEO and co-founder Shane Smith has said. Smith argues that the rise of ad blocking, digital video recorders and online streaming services like Netflix are forcing brands to find new ways of reaching audiences beyond conventional advertising.
