There's a new way to target niche audiences: The Jewish Ad Network targets users based on synagogue membership data, according to a report in the
Wall Street Journal. “The
targeting we can do gets very granular. It’s very similar to Facebook marketing,” said Barry Schwartz, president of Web software development firm RustyBrick, Inc., which launched the
Jewish Ad Network in late 2015. "Targeting data for The Jewish Ad Network comes from another product RustyBrick launched in 2011, called ShulCloud, which is software specifically designed to help
synagogues manage their websites, memberships, email newsletters, events and donations. The cloud-based software is sold to synagogues for a monthly fee."
Read the whole story at The Wall Street Journal »
