Content-targeted sponsored links will become the fastest growing interactive marketing tool over the next 12 months, according to results of a survey of 725 advertisers considered current or potential
users of sponsored links, released today by Kanoodle. Of the nearly 70% of advertisers who said they used sponsored links in 2004, more than 26 percent spent $100,000 or more on their campaigns. Over
the next 12 months this spending will increase by close to 10 percent -- beating the overall advertising industry, which is expected to grow at 6 percent, according to various ad forecasts compiled by
Kanoodle. Additionally, 20% of advertisers surveyed said they will incorporate content-targeted sponsored links into their overall marketing programs, in comparison with other interactive marketing
tools including: display ads (14 percent), e-mail marketing (12 percent) and sponsored links on search results pages (15 percent). The survey was conducted in December 2004 by JupiterResearch.
