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Going "Live", It's Real-Time Marketing

Writing in TechCrunch, Tarikh Korula, CEO of Katch explains that "live" and real-time media is pervasive from Twitter Moments to Twitch, Periscope and Meerkat, to Snapchat's Live Stories, Instagram Spotlights and more. It's the de facto way people are accessing news, games and real-time information and most importantly, sharing it with one another. Korula writes: "Live media is the most dynamic category of mobile storytelling developing today because it’s fast, immersive and consumable in the palm of your hand. It’s everything we love (and occasionally hate) about the internet – immediate, first person, and chaotic as hell. And it’s changing the way we connect with the world’s stories because it’s creating new ways to experience and participate in real-world events." Well-put.

Read the whole story at TechCrunch »

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