NCAA Scores $755 Million For TV Networks

Two weekends worth of the NCAA Men’s Tournament Basketball games posted big advertising gains versus the same period a year ago.

For five networks -- CBS, TNT, TBS, truTV and CBS Sports Network -- says national TV advertising took in $755.8 million, versus $551.4 million for the same time period a year ago.

For this year, some 347 brands have run 709 spots. AT&T leads all advertisers with a total of $43.5 million in national TV spending, followed by NCAA advertising at $31.1 million; Buick with $27.8 million; Southwest Airlines at $22.43 million; and Capital One with $22.39 million.

The second weekend of the NCAA Tournament brought in $343.7 million in national advertising. AT&T spent $20.5 million; Buick, $16.1 million; NCAA, $14.0 million; Southwest Airlines, $10.6 million and Capital One, $9.3 million. Overall, some 225 brands were aired 437 times.



TV ratings for all four Elite Eight games on the weekend were down around 25% compared to the same round of games a year ago.

One Saturday, two Elite Eight games on CBS -- Oklahoma-Oregon and Villanova-Kansas -- posted a Nielsen average of a 3.1 rating/12 share among 18-49ers and 10 million overall viewers.

In the 8 p.m. hour CBS earned a 2.6/11 and 8.7 million viewers with the NCAA Tournament. The 9 p.m. hour posted 3.0/11 in 18-49 viewers and 9.9 million; and the 10 p.m. hour climbed higher with 3.6/14 and 11.5 million viewers.

On Sunday, TBS ran the other two Elite Eight games -- Syracuse-Virginia and North Carolina-Notre Dame -- earning TV household ratings of 4.9 and 6.6 respectively. Household ratings CBS games on Saturday earned a 5.1 for Oklahoma-Oregon and 7.4 for Syracuse-Virginia.

3 comments about "NCAA Scores $755 Million For TV Networks".
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  1. Leonard Zachary from T___n__, March 29, 2016 at 12:23 p.m.

    Less Audience for more $$$Money.

    Ed what say you?

  2. John Grono from GAP Research, April 12, 2016 at 3:19 a.m.

    Scarcity increases prices.   Diamonds or platinum anyone?

  3. Chuck Lantz from, network replied, April 12, 2016 at 5:35 p.m.

    "Scarcity increases prices" ... depending on the value of whatever has become scarce.

    Formula One auto racing and America's Cup yacht racing both bet heavily on the value of those two events, assuming that their audiences would follow them anywhere, and both misjudged badly. 

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