• by Amy Corr  @MediaPostOTL, April 1, 2016

TBWA Worldwide hired Anaka Kobzev as global head of communications. Beginning April 18, Kobzev will be based in New York global headquarters and will report to Troy Ruhanen, CEO of TBWA Worldwide. She joins TBWA from J. Walter Thompson, where she served as director of communications for North America, responsible for creating and implementing communications strategy and messaging, as well as spearheading media relations, executive visibility and partnerships for the agency's U.S. and Canadian outposts. Prior to JWT, Kobzev held a dual role with Interpublic Group as communications director for McCann Erickson and twofifteenmccann offices in San Francisco, Los Angeles and Detroit, while also providing support for IPG's west coast units. While there, she also helped launch Interpublic's Emerging Media Lab. She began her career in corporate communications at IPG's Initiative. "I'm thrilled that Anaka is joining TBWA and taking a seat on our global executive team," said Ruhanen. "She is extremely well-versed in the art and architecture of agency communications, and has a keen understanding of our need to market ourselves, our work and our points of view more aggressively to standout in the global marketplace."