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Facebook Signs Dunnhumby Deal To Track In-Store

  • The Drum, Tuesday, April 5, 2016 7:05 AM

Facebook has inked a deal with Tesco-owned research firm Dunnhumby that will give FMCG brands the ability to see how ads run on the platform effect in-store sales at the supermarket. It's a landmark partnership for the social giant, which is increasingly turning to third parties to show it's not "marketing its own homework."

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