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M&S Hands iCrossing SEO Brief

  • Campaign, Wednesday, April 6, 2016 6:27 AM

Marks & Spencer has appointed iCrossing, Hearst's specialist search agency, to its agency roster after a competitive pitch. The retailer has tasked iCrossing to lead its global SEO account and wants to further integrate SEO with all its digital activity in the UK and international markets. This follows M&S' decision in February to part ways with AKQA, which handled its digital activity.

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