Septeni America, a subsidiary of Tokyo-headquartered Septeni Co., opened shop in September 2012. Septeni's offerings include marketing services; mobile, social and other types of ads; and a marketing platform for ad networks.
TubeMogul was chosen for its programmatic TV solution and global footprint, a release stated. The two companies have worked together on several campaigns using TubeMogul’s linear TV, video on-demand and in-app mobile video, and execs and media traders at Septeni America have already completed TubeMogul's standardized training curriculum, the TubeMogul Client Certification Program.
TubeMogul's VP of Asia, Susan Salop, said in an email that programmatic TV is "a pretty natural extension of the data-driven approach Septeni was already executing in the digital space, and it's exciting to see the early results," adding that the partnership makes sense given both companies' presences in Asia.
Daisuke "Jay" Suefuji, CEO, Septeni America, said using TubeMogul's tech is "delivering outsized results" for clients not only in terms of top-line awareness but also direct-response metrics.