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Brands Hope New Messenger Tools Will Boost Customer Service

With Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool. The changes, which will roll out ‘gradually’ over the coming months, will mean Messenger expands beyond being a friends-only service and will allow users who scan business codes to talk to brands directly.

Read the whole story at Marketing Week »

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