Following a review, Droga5 was awarded work for Sundial's SheaMoisture brand, a natural hair-care and beauty line made for all types of hair textures. This marks the agency's first work for Sundial.
There was no incumbent agency for SheaMoisture. "We're excited by clients who are hungry to do more than advertise," said Chris Wollen, chief marketing officer of Droga5. "Sundial is a brand that
wants to spark important cultural conversation and change and we're honored to partner and to help them do just that." Shea Moisture spent $5.9 million on measured media in 2014 and $7.6 million in
2015, according to Kantar Media.
