• Los Angeles Times, Tuesday, April 12, 2016 9:05 AM

The next item you try on at the mall might be a virtual reality headset. No longer relegated to video gamers, VR is coming to amusement parks, movie theaters and classrooms. But the technology presents a major opportunity for retailers as they try to lure fickle shoppers into their stores, particularly as consumers shift more of their buying habits online. Already, Ikea, Lowe's, Toms and North Face are turning to virtual reality to sell products, boost their brands and make shopping more fun. "Virtual reality is going to fundamentally transform the human experience of shopping," a report from digital agency SapientNitro said, predicting that it would "lift sales for those retailers who get ahead of the curve."

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