• by Larissa Faw , April 12, 2016

TE Connectivity is introducing its new campaign developed by its AOR KBS+  and its sister agencies, media shop The Media Kitchen and social agency Attention, all part of MDC Partners.

The "What a Sensor Sees" is designed to showcase the brand's portfolio of sensor solutions via data visualizations inspired by engineering charts and graphs with data generated by the sensors. The campaign highlights TE's critical role in aerospace, healthcare and automotive applications, as well as its performance and customizable sensor solutions for engineers. 

The tech-specific campaign is aimed at business professionals and runs across digital, video and social. Ads appear in publications including Ars Technica, EE Web, Electronic Products, and DesignNews, among others.

TE Connectivity may not have widespread name awareness like Oracle or IBM, but its products are essential to numerous industries. The company designs and manufactures electronic products for transferring power and data, such as fiber optics and data centers.

Originally spun off from Tyco in 2008, TE Connectivity generates annual revenues of more than $12 billion.

The firm has been a client of KBS since 2014.