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Jeep Trials Non-Invasive Mobile Ad Format
- The Drum, Wednesday, April 13, 2016 6:21 AM
Jeep is testing mobile display ad formats that promise better viewability and deeper engagement, driven by the belief that ads on such devices can be used for more than performance campaigns. As the reader scrolls through the content, the right-hand side element -- with branding and calls to action -- scrolls the page as well, and consequently remains in view.
