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Mobile Accounts For Half Of Asos Sales

Asos saw 50% of its sales come through a mobile device in February, with the online fashion retailer reporting 3.2 million downloads of its mobile app in the six months to 29 February. Speaking on an analyst call yesterday, Asos chief executive Nick Beighton said the brand was only “scratching the surface” when it comes to m-commerce.

Read the whole story at Marketing Week »

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