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Samsung Marketing Virtual Reality Minus The Headset

  • Variety, Thursday, April 14, 2016 9:05 AM

Samsung wants you to watch more 360-degree video content, even if you don’t own one of the company’s Gear VR virtual reality headsets: Samsung released a new MilkVR mobile app on Google Play Monday night that plays back 360-degree videos in a kind of magic window mode, allowing users to look around by simply panning with their mobile phone. The newly-released Milk VR mobile app offers access to many of the same videos that Samsung has been featuring within the Milk VR app on its Gear VR headset, with the exception of a few more interactive videos that require access to the Gear VR’s touch pad controls. Some of the content available through the mobile app comes from content partners like Mountain Dew, the NBA, 20th Century Fox and Skybound Entertainment. Altogether, Samsung’s catalog of 360-degreee videos now includes more than 700 titles, according to a Samsung spokesperson.

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