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Johnston Launches New 'i' Site With 'Less Is More' Ad Style

  • The Drum, Thursday, April 14, 2016 6:36 AM

The new site is adopting a "less is more" advertising ethos, with the media owner saying it will partner with fewer brands to allow content to "carry more impact for its audience," with cleaner all-round landing pages that move away from the high number of advertising units across news sites.

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