BIZ DEV: Blue Chip Marketing Wins Haribo of America

Haribo of America, maker of Gold-Bears gummi bears, tapped Blue Chip Marketing Worldwide as a consumer and shopper marketing agency partner. The agency will be responsible for the brand's Twin Snakes consumer marketing and all of Haribo of America's shopper marketing. "We were really impressed with Blue Chip's fully integrated approach across brand and retail, and their insights, creativity and passion," said Erik Jaeger, vice president of marketing for Haribo of America. "Blue Chip is a great, collaborative partner to help us evolve and elevate marketing beyond traditional TV advertising."
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