Around the Net
How Snapchat Measure Up Against Other Social Media
- Skyword, Monday, April 18, 2016 8 AM
Nearly 18 months after it was first unveiled, Snapchat’s advertising platform has become a big hit among brands. Snapchat has offered some tantalizing stats regarding the value of its video marketing solutions, but because Snapchat lacks effective analytics tools, it’s impossible to offer specifics on how individual campaigns perform, and whether brands are getting strong ROI from their efforts.
