Despite all the cord-cutting and subscriptions to live-streaming services like Netflix, the Wall Street Journa
l reports that the TV upfront season could see a modest increase of 3% to 5% in
ad-spending commitments from buyers. This constitutes a reversal of fortunes: for the last three years, there have been declines in ad spending on broadcast TV, and two years of declines in cable.
Read the whole story at Wall Street Journal »