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TV Ad Spending Shows Signs Of Strength

Despite all the cord-cutting and subscriptions to live-streaming services like Netflix, the Wall Street Journal reports that the TV upfront season could see a modest increase of 3% to 5% in ad-spending commitments from buyers. This constitutes a reversal of fortunes: for the last three years, there have been declines in ad spending on broadcast TV, and two years of declines in cable.

Read the whole story at Wall Street Journal »

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