Writing in a post for the Native Advertising Institute, Robert Wildner, VP of media operations, glispa GmbH, says programmatic mobile native isn't poised to take off this year. Why? Challenges include
standards, which are a "work in progress," Facebook and Google's "walled gardens," and issues involving scale. Native advertising can be a "time-consuming" process which needs to be "repeated for each
platform," he writes.
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