• by Nina Lentini  @Nina_Lentini, April 18, 2016

Highlighting the stories of survivors of lunch and rare blood cancers, the “From Hope to Cures” campaign features a South Dakota man who was diagnosed with Stage 4 lung cancer and given a slim chance of living up to five year.

Today, we watch him in the newest video from the Pharmaceutical Research and Manufacturers of America (PhRMA)’s collection, leading an active life due to advancement in targeted gene therapies and innovations in cancer medicine.

The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and more. Thanks to advancements in CML treatments, says the PhRMA in a release, “today she maintains her sense of humor and imparts an infectious joy on those who meet her.”

Earlier this year, the first collection of digital and print ads was released featuring Rhys, a 5 year old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.

The collection of ads will continue to be featured in print, radio, digital and social channels throughout the year. Advertisements and promotion will run on a variety of platforms in Washington, D.C., and select states.

PhRMA represents biopharmaceutical research companies that are devoted to discovering and developing medicines that enable patients to live longer, healthier, and more productive lives.