• by Steve McClellan  @mp_mcclellan, April 18, 2016

Publicis Media Agency Zenith has retained the global media buying and planning assignment for insurance giant Aviva after a formal review, the company has confirmed.

Aviva spends an estimated annual $145 million on ads globally.

Zenith won a consolidation review for the client’s business back in 2010, when a number of agencies at different holding companies handled the account. Back then, the company spent upwards of $250 million on ads.

In the latest pitch, WPP’s MEC was reportedly a finalist.

Aviva issued this statement through a spokesperson: “Aviva has renewed its global media-buying contract with ZenithOptimedia for a period of three years, from July 2016 following a rigorous tender process.

"Aviva has a long and successful relationship with ZenithOptmedia and the new contract will reflect Aviva’s evolving marketing strategy in its global markets, particularly in the areas of digital investment.”