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Axe Tries To Explain Campaign That Mimics Reddit Page
- Adweek, Tuesday, April 19, 2016 8 AM
Axe recently released its latest campaign, "Shower Thoughts." It was quickly accused of being stolen from a subreddit, called, you guessed it, "Shower Thoughts.” "Our intent with the Shower Thoughts series is to highlight the great creativity and conversations already happening in pop culture," the company said in a statement. It is unclear how Axe will work with the original redditor behind the post.
