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Audi Car Marketing Adds Virtual Reality

If the Audi R8 looks good through a showroom window, just imagine how it looks through a virtual-reality space helmet. When shoppers strap on Oculus Rift headsets in Audi showrooms late this year, they will get to visualize the German luxury brand's cars on the surface of the moon, where, of course, they have never been. Sending digital cars to the frontiers of space is a suitable metaphor for the challenge automakers face this year with the consumer rollout of VR headsets. With the HTC Vive and Oculus Rift headsets on sale, marketers want to exploit the technology, but VR is a medium unlike any other, and there is no playbook for using it to market effectively.

Read the whole story at Automotive News »

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