• Mobile Commerce Daily, Wednesday, April 20, 2016 9:05 AM

The National Basketball Association and the National Hockey League saw a spike in sales through ticketing application Rukkus after it was updated to provide a 360-degree view of venue seating locations. NBA and NHL fans will now be able to get a more comprehensive feel for their seats at sporting events before attending through Rukkus’ new app, which features a virtual reality experience along with updates such as ticket-sharing via SMS and 3D Touch on iOS. the 360-degree ticketing experience comes at a time when imagery is a necessary aspect of purchasing on mobile and digital, and as users become more comfortable and excited about virtual reality, with a survey revealing that 81 percent of Rukkus’ customers would prefer a panoramic view.

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