Around the Net
Airbnb Campaign Urges Living Like Locals
- Adweek, Wednesday, April 20, 2016 8 AM
"Don't go to Paris. Don't tour Paris, and please don't do Paris," the ad's narrator advises over footage of selfie sticks and packed tour boats. Instead, "Live in Paris.” The work, from agency TBWA\Chiat\Day, is aimed at younger travelers. It's focused not just on the Millennial generation, but also on those who want to avoid tourist traps.
