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Yahoo's Digital Ad Revenue Takes A Tumble

  • AFP, Wednesday, April 20, 2016 6:39 AM
Telecom giant Verizon has emerged as a leading contender to take over Internet pioneer Yahoo as other big names reportedly drop out. Research firm eMarketer forecast that digital ad revenue taken in this year at Yahoo will fall nearly 14% to $2.83 billion, while money raked in by Silicon Valley rivals Google and Facebook will rise. "A leaner Yahoo, more focused on its core growing segments, will still face stiff competition in an ever more crowded and sophisticated market," eMarketer analyst Martin Utreras told AFP.

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