It was a good Q1 for Omnicom's Accuen trading desk, since programmatic revenues grew $25 million for that period year-over-year, the holding company said Tuesday during its earnings call.
Accuen’s performance since 2014 has shown year-over-year revenue growth of between $20 million and $40 million. While the data shows consistent growth, a large percentage of Omnicom’s
programmatic trading is done outside of the trading desk and is largely unaccounted for, Pivotal Research analyst Brian Wieser told
AdExchanger. “There’s a common misconception
that all Accuen activities pass through revenues, upwardly distorting the revenue profile that Omnicom has,” he said.
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