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Paddy Power Rethinks GBP40m Media Account

  • Campaign, Thursday, April 21, 2016 6:03 AM

Paddy Power Betfair, Europe's biggest bookmaker, is planning to consolidate its estimated GBP40 million annual media spend into one agency. The pitch process is understood to be at an advanced stage, following the completion of the merger of Paddy Power and Betfair in February. M2M and MediaCom are the incumbents.

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