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Are You Jewish Enough To Get This Campaign?

If you enjoy bagels or sport a big, fuzzy beard, you’re Jewish enough to enjoy the Toronto Jewish Film Festival. That’s the message of the upcoming festival’s new ad campaign. The series of 15-second ads and posters are a conscious attempt to broaden the festival’s appeal, says Jon Flannery, chief creative officer of advertising agency FCB Toronto.

Read the whole story at Times of Israel »

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