AdExchanger took a look at three companies that are providing anti-ad-blocking solutions: PageFair, Secret Media and Sourcepoint. It also noted there are four recognized tactics--asking users
to turn off their ad blockers, blocking content when ad blockers are present, asking users to pay for content, and gating content until users watch a video or choose what kind of ads they want to see.
In addition, there are ad recovery tools, which are designed to avoid Adblock Plus' block list. These types of tools either rotate domains or encrypt the ad call.
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