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Researcher Revises Worldwide Ad Spending Growth Downward

Spending on paid media globally will rise 57% in 2016 to $542.55 billion, spurred by increased investments in digital advertising, according to eMarketer. The researcher noted that this is lower than its previous forecast yet still represents rapid growth compared to 2015 (5.0%). Ad spending in 2016 has been given a boost by events like the presidential election in the U.S. and the Rio Summer Olympics. Through 2020, eMarketer notes that advertiser will allocate more spending as economies become more stable. Worldwide ad spending will reach $674.24 billion by the end of 2020, eMarketer projects.

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