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Political Ad Spend On Digital To Increase Drastically In 2016

  • eMarketer, Thursday, April 21, 2016 11:59 AM

Despite TV still being the biggest driver of political ad spend in the 2016 cycle, digital advertising is expected to increase four-score, compared to spending in 2014. Digital advertising will make up 9.8% of total spending; it will reach a total of about $1 billion. Spending on radio will also increase significantly, expected to make up about 8.1% of total ad spend.

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