Jeremiah Rosen, former President of Sapient-owned marketing agency Campfire, has joined New York-based digital marketing agency Reason2Be as Partner and Managing Director.
During his decade-long tenure at Campfire, Rosen oversaw the development of numerous integrated marketing programs for clients including HBO, Infiniti, Verizon, Snapple, L’Oreal and Diageo, to name a few.
Under his leadership, Campfire racked up numerous accolades including OMMA’s 2011 Small Agency of the Year, Ad Age’s 2013 Small Agency Campaign of the Year and a number of Clio, IAB Mixx and Andy award trophies. He also led the agency’s acquisition by SapientNitro in 2014.
“We’re thrilled to have Jeremiah on board as partner and managing director,” said Reason2Be partner Peter Corbett. “I’ve known Jeremiah since the early days of Campfire where we collaborated on projects for Verizon Fios and NBC Universal.” The firm’s other partners include Jessica Adams and Tim Dingersen.
Reason2Be’s client roster includes, The Estée Lauder Companies Breast Cancer Awareness Campaign, Hulu, A.S.98, Fiat 500 Rally/Exotic Driving Events and Amity Hall.