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Brands Post Tributes To Prince

  • Adweek, Friday, April 22, 2016 8:32 AM

Brands, as they usually do, tried to join the conversation about Prince online with mostly-purple-clad homages. That's challenging in the best of times—and doubly hard when the conversation is mostly one giant outpouring of grief.  Not every brand managed it well. As of this writing, at least two brands have had second thoughts about their posts and deleted them outright. 

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