Around the Net
Ikea Goes Sentimental In New Effort
- Campaign, Friday, April 22, 2016 8:32 AM
Ikea usually opts for style over schmaltz in its advertising, but the retailer's latest spot by Mother is a chocolate-box retelling of a couple's life together. The twist is that each snapshot is shown two ways – a glamorized version and the reality – making the point that it’s the little things in life that matter.
