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Most English Brands Named Ahead of St George's Day

The National Trust, BBC Radio 4 and Avon are among the most 'English' brands, according to research published ahead of St George's Day on Saturday. The survey, which is based on RKCR/Y&R’s in-house data, matches the attributes the public associate with the brand ‘England’ against the attributes of consumer brands to come up with a percentage score on their Englishness.

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