McDonald's France added some limited-time
options to its menu that are inspired by the Big Apple. From now until May 30, a handful of products are available, with a nod to New York street food. There are two new burgers, one with original
sweet mustard and a grilled cheese with bacon; a sharing box; two salads; a wrap sandwich; fries and sundae. Supporting the new menu is a pair of TV ads that bring New York drama to an overseas
audience. In the first ad, a building in New York is engulfed in flames. Bystanders watch the firemen try to contain the damage when a fireman flees the burning building with something in his hand. Is
it a beloved pet or person? Not even close; it's a designer high-heeled shoe belonging to a woman awaiting her precious cargo. The fireman is rewarded with a bacon-and-grilled-cheese burger, the woman
and a kitten he saved with one hand.
See it here. The next ad shows an eagle-eyed detective at a crime scene pick his suspect out of a crowd,
even though the man looks nothing like the composite sketch.
See it here.
TBWA\Paris created the campaign, directed by
Ben Gregor of
Moonwalk Films.
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