Around the Net
Five Questions With Absolut's Marketing Chief
- Brand Channel, Monday, April 25, 2016 8:10 AM
Absolut is continuing its quest to re-establish the brand as a nightlife bellwether. A new iteration of its two-year-old Absolut Nights marketing campaign features video ads that focus on millennials’ nightlife activities and the launch of its HOPPR mobile party-networking app in Los Angeles in addition to its original nexus in New York.
