Around the Net
U.S. Mobile Advertising Grows 66% In 2015
- Internet Retailer, Monday, April 25, 2016 8:10 AM
Mobile revenue now represents the largest segment of U.S. online ad revenue, at 35%, up from 25% in 2014, the IAB’s Internet Advertising Revenue Report says. Total Internet ad revenue in the United States for 2015 increased 20.4% to $59.6 billion from $49.5 billion in 2014, according to the IAB.
