Around the Net
Starbucks Pushing For Mobile Real-Time Personalisation
- Marketing Week, Monday, April 25, 2016 6:13 AM
Starbucks is planning to expand its use of personalisation beyond email and into mobile as it looks to boost loyalty, increase sales and improve efficiency. Speaking last week COO Kevin Johnson said that following investment in new technology, Starbucks can now target communications to individuals based on their tastes and interests. The plan is to expand this to its mobile app.
