Around the Net
Mobile Ad Blocking's Real, But New Data Suggests It May Not Matter
- Mashable, Monday, April 25, 2016 10:01 AM
AdRoll President CMO Adam Berke tells Mashable he thinks the hype that sent iPhone users flocking to download ad-blocking apps was at first "fleeting." However, the initial surge in downloads might also mean that while more people did install ad blockers, "the number of ads being shown to mobile Safari surfers has actually climbed steadily after a precipitous drop that followed that initial rush" of ad blocking, according to Mashable.
