Around the Net
Pepsi Launches Emoji Ads
- USA Today, Tuesday, April 26, 2016 8 AM
Pepsi’s latest ad campaign for its new emoji-clad soda bottles is brief: More than 100 ads that run just five seconds long will roll out all summer online and on TV. Pepsi is betting that emojis, and less disruptive advertising, are tactics that will lure consumers in.
