PepsiCo Inc. may be only the world's No. 2 soft drinks maker, but in terms of product placement on the big screen it outranked every other brand on the planet in 2004. Brandcameo, a product placement
offshoot of consultants Brandchannel (www.brandchannel.com), awarded its top tongue-in-cheek "accolade" to the maker of Pepsi, Aquafina and Mountain Dew on Sunday after the Pepsi brand featured in no
less than one in five No. 1 U.S. movie box office smashes last year.
Read the whole story at Reuters, February 20, 2005 »
