Brands are poised to benefit greatly from the Internet of Things (IoT) over the next several years, as companies are being connected with their consumers in ways they never could before. Engagement is at the heart of IoT. It isn’t a dusty server sitting in a back office, it isn’t your laptop or even your smartphone. It is a concept built around connecting the various items we interact and engage with throughout the day in a way previously only reserved for what we would describe as computers. This means that brands have a variety of new methods by which they can connect with and deliver value to the consumer, and to create a lifestyle around interacting with their brand and the environment around consumers.