El Pollo Loco named Harmelin Media, as its media agency of record, beginning July 1. AAR Partners managed the agency search process. El Pollo Loco has more than 430 company-owned and franchised
restaurants in Arizona, California, Nevada, Texas and Utah. The company is estimated to invest more than $25 million annually to its media planning and buying. "Harmelin Media demonstrated an
impressive understanding of the El Pollo Loco brand and as a result we are thrilled to announce their addition to our team of top quality agency partners," said Ed Valle, chief marketing officer of El
Pollo Loco. El Pollo Loco spent $16.7 million on measured media in 2015, according to Kantar Media.