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Retailers Prepare For Adding Virtual Reaity

A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology. The report, Retail Innovation: U.S. Retail Technology Insights and Analysis, insists that many retailers are still struggling with integrating mobile into their strategies even as the pace of technological innovation speeds up. As a result, many retailers will be unprepared for the shift to virtual reality.

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